The team

Ivan Zafirov, Chief Executive

Ivan Zafirov established Sofia Advertising Co. Ltd. in 1994. Since 2004 he has been the Chief Executive of Sofia K Advertising Company.

In 1974 he graduated from Lilyana Dimitrova English Language School, Sofia, and later in 1980 graduated in English Philology from St.St. Cyril and Methodius University, Veliko Tarnovo. Between 1987 and 1989 he studied and specialized at the High Department for Foreign Economic Activity of Carl Marx High Economic Institute, Sofia. From 1981 to 1983 he worked as a Translator at Balkancarimpex FTO, Sofia.

From 1983 to 1990, after winning a competition, he worked at Bulgarreklama Advertising Agency, Sofia consecutively as an Editor in English, Marketing Specialist, Import Advertising Specialist, etc. In 1990 he established ZiMco Private Advertising Agency, in 1994 - Sofia Advertising Co. Ltd., and ever since then as a CEO of Sofia K Advertising Co. Ltd. has been working for many foreign and Bulgarian companies from various industries.

Kalina Zafirova, Account Executive

Kalina joined Sofia K Advertising Co. Ltd. in 2007. She graduated from Emilian Stanev English Language School, Sofia, and later in 2008 graduated in Public Relations from New Bulgarian University, Sofia. Between 2002 and 2005 she worked at M3 Communications Group Inc. consecutively as an Assistant at the Clients Department of the company and as a Media Monitoring Manager. In 2006 worked as a BAIT Expo Coordinator at the Bulgarian Association of Information Technologies. At Sofia K Advertising Co. Ltd. she is in charge of the relations with clients, as well as with subcontractors and partners.





The rest of the team

When we undertake a new project, we organize the right team of people around it because each project is different and requires different professionals. 

Our clients can take advantage of the services of specialists in the fields of prepress and graphic design, artists, photographers, architects, constructors, philologists, etc., we've been working with for years.